Now is the time to confirm your insurance is ready for the months ahead
As Alberta moves into spring and the snow begins to melt, hotel leaders face an important question: Is your property truly prepared for wildfire season; not just operationally, but from an insurance standpoint? Warmer temperatures, dry conditions, and shifting weather patterns can increase wildfire activity, and even when flames never reach your property, smoke, air‑quality advisories, and road closures can disrupt operations, occupancy, and revenue.
Wildfire season in Alberta officially begins March 1, making now the ideal time for your hotel to review readiness. A few proactive steps today can significantly strengthen guest safety, staff protection, and business continuity.
Know Your Coverage – Before You Need It
Understanding your policy ahead of time is one of the most valuable preparedness steps you can take. Take a moment to confirm how your insurance responds to wildfire‑related disruptions, including business interruption for up to 24 months, guest relocation, and extended closures.
The Hospitality Insurance Program (HIP), is designed to support hotel operations during temporary shutdowns, helping leaders make informed, timely decisions when conditions change quickly.
Strengthen Your Hotel’s Operational Preparedness
Insurance is only one part of wildfire readiness. Operational planning ensures that your team can respond quickly and confidently when conditions change.
The AHLA provides hotel‑specific emergency preparedness resources, including guidance on:
Wildfire smoke can also impact indoor air quality long before a fire is nearby. Monitor air quality in your region and use our conversation guide to reduce exposure and maintain a healthy environment.
Stay Informed and Ready to Act
Real‑time updates from Alberta Emergency Alerts allow you to make timely decisions about staffing, guest communication, and operational adjustments. When paired with a clear emergency plan and strong insurance coverage, your hotel is better positioned to navigate uncertainty with confidence.
Connect With Your Insurance Advisor
A quick seasonal check‑in with your insurance advisor can clarify your coverage, identify gaps, and ensure your policy reflects current risks. Western Financial Group supports Alberta hotels by helping them:
Whether you’re part of the HIP program or simply want a second look at your coverage, Western can help you make informed decisions before wildfire season intensifies.
To explore your options, contact Drew Woytko – Director, Business Development at 1-866-665-8990 ext. 50152 or click HERE to learn more.
Wildfire preparedness isn’t just about emergency response; it’s about ensuring your hotel can remain stable, safe, and financially protected through any disruption. A conversation now can make all the difference when the unexpected happens.
Additional Resources: