Why You Should Participate in the AHLA’s Wage & Benefits Survey

In today’s competitive job market, staying ahead means more than offering great service—it means offering competitive wages and benefits that attract and retain top talent. One of the best tools to help hospitality employers achieve this is the AHLA Wage & Benefits Survey. If you’re on the fence about participating, here are three powerful reasons to get involved.

1. Make Informed HR Decisions

Running a business without data is like navigating a road trip without a map. Our Wage survey provides comprehensive, up-to-date insights into industry compensation trends, staffing levels, and recruitment challenges. By participating, you gain access to detailed reports that help you:

•  Benchmark your wages and salaries against similar organizations. 
• Understand where your compensation packages stand in the market.
• Make strategic decisions on wage and salary adjustments and benefits.
• These insights are especially valuable when budgeting for the year ahead or revamping your recruitment strategy.

 

2. Stay Competitive in Attracting and Retaining Talent

 

One of the top reasons employees leave is for better pay and benefits. Our wage survey data empowers you to remain competitive in a tight labour market. When you know what others in your region and industry are offering, you can adjust your packages accordingly to keep top performers and reduce costly turnover.

By offering a competitive edge in salaries and perks, you enhance your employer brand and become a more attractive option for job seekers.

3. Strengthen Industry Advocacy

Your participation doesn’t just benefit your business—it strengthens the entire hospitality industry. Aggregated wage survey data helps the AHLA advocate for better support and policies. Whether it's lobbying for government funding, training programs, or changes in labour regulations, accurate wage data is critical for making a strong case.

When you contribute to the survey, you’re lending your voice to efforts that can lead to long-term improvements for the entire sector.

Plus, you can save on the Final Report

Here’s an extra incentive: AHLA members that participate in the AHLA Wage Survey receive exclusive access to the full results for FREE. That means you’re not just contributing to valuable data—you’re getting that data back in a way that helps your business grow, without breaking the budget.

The 2025 survey is now open — participate today and take the guesswork out of compensation planning. Plus, it’s confidential, easy to complete, and gives you tools and insights you simply won’t find anywhere else.

Contact wehelphotels@ahla.ca to participate.